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Elegance Brands Announces Distribution Partnership With Drake’s Virginia Black Whiskey & Mod Sélection

BevNET, Los Angeles
January 28, 2021

Elegance Brands, Inc., a global beverage company with a focus on innovation, has announced that the company has entered an exclusive distribution partnership in Australia with Grammy award winning and multi platinum selling recording artist Drake’s Virginia Black Whiskey and Mod Sélection champagne.

Elegance Brands is a global beverage company that develops, markets, and distributes products with a focus on innovation and offers a range of functional beverages, plus super-premium spirits, and alcohol brands. The company will be the exclusive Australian distributor of Virginia Black Decadent American Whiskey and Mod Sélection champagne.

Drake Brings Virginia Black Whiskey To Australia

Spirited Zine
January 25, 2021

Drake has launched his Virginia Black Whiskey in Australia. The Canadian rapper’s spirit will be offered through an exclusive distribution deal with Elegance Brands.

Virginia Black Decadent American Whiskey joins Drake’s Mod Sélection Champagne, which is already offered in Australia via Elegance Brands.

“We are excited to be entering such a critical partnership with legendary beverage and spirits curator, Brent Hocking, and high-profile tastemaker Drake for these brands,” said Raj Beri, founder, CEO and chairman of Elegance Brands. “Both brands have a unique, eloquent and sophisticated design that equally matches their smooth and robust flavour profiles, and we welcome the opportunity to bring these beverages to consumers all across Australia.”

Drake debuts Virginia Black whiskey in Australia

By Owen Bellwood, The Spirits Business
January 25, 2021

Virginia Black Decadent American Whiskey is now available in Australia exclusively through marketing and distribution firm Elegance Brands, which will also market Drake’s Mod Sélection Champagne.

Raj Beri, founder, CEO and chairman of Elegance Brands, said: “We are excited to be entering such a critical partnership with legendary beverage and spirits curator, Brent Hocking, and high-profile tastemaker Drake for these brands.

The Best Wellness Drinks For Every Type Of Health Concern

By Anna Haines, Forbes
January 19, 2021

Gone are the days when functional beverages looked like caffeinated energy shots or sports performance drinks laden with sugar. From aphrodisiac elixirs to calming CBD-infused spritzers to bubbly water with immune-boosting adaptogens—now seemingly every health condition has a solution in drink form. They’re known as functional beverages—drinks that include an added boost nutrition—and they’re seriously buzzing.

For Energy: Sway Energy + Immunity

Cheers to Cocktails (and Mocktails) with New Aromatic Bitters

By Denise Sakaki, 425 Magazine
January 13, 2021

Making a splash in the cocktail world this year is a new aromatic bitters by Bittertales.

This drink incorporates a unique blend of herbs and aromatics steeped in a neutral spirit to extract a balance of fragrance and flavor, giving drinks a perfume of spicy cinnamon, pepper, and cloves, with a taste of ginger, the tannic notes of red wine, and the richness of baking spices. For those not familiar with the use of bitters in cocktails, they are the special ingredient that elevates a mixed drink to a truly memorable cocktail. With just a few drops, bitters add an unmistakable depth of flavor and complexity to a drink, or even just a glass of plain seltzer water.

5 Holiday Cocktails You Need For New Year’s Eve

By Tanay Hudson, MadameNoire
December 27, 2020

BITTER HOT TODDY

INGREDIENTS:

  • BITTERTALES Aromatic Bitters (.25oz)
  • Orange Zest And Grated Nutmeg (1 oz)
  • Heavy Cream (1.5oz)
  • Lemon Juice (1 tsp)
  • Honey Syrup (.25oz)
  • Hot Fresh Brewed Deep Roast Barley Tea (6.5oz)

35 Gifts for Tea Lovers

By Riley von Niessen, TrendHunter
December 23, 2020

These gift ideas for tea lovers spotlight a wide range of delicious blends, wellness-focused supplements that can be mixed into hot beverages, eco-friendly tumblers, and even fashion launches that take inspiration from popular tea-based drinks.

Immune-Boosting Energy Drinks

Sway Energy + Immunity Shares Caffeine from Green Tea Plus Vitamins

Sway Energy + Immunity

Convenience Store Products Magazine Online
December 17, 2020

Following the launch of its premier product, Gorilla Hemp CBD Energy Drink, Elegance Brands is launching several new items, including Sway Energy + Immunity. The energy drink is positioned to appeal to health- and wellness-conscious consumers seeking a better-for-you energy drink. Sway Energy + Immunity comes in six flavors: Strawberry, Lemon Lime, Passion Fruit, Orange, Watermelon and Mango.

30 Brands To Help Keep You Happy, Healthy And/Or Looking Great In The Winter 2020 Season

The Hype Magazine
December 9, 2020

With the 2020 holiday season in effect, the colder months of 2020 are here and in full effect. This means that many of us need to moisturize more and also take some extra steps to look and feel better overall. In turn, below are 30 recommendations for brands with new products on the market which can help make your seasonal winter experiences more fun, comfortable and/or health-oriented.

Gorilla Hemp Energy Drink

Elegance Brands is a global beverage company with a focus on innovation which just recently entered the U.S. market via its flagship brand: Gorilla Hemp Energy Drink. Powered by nature, Gorilla Hemp is trailblazing the next big trend in energy drinks. Our proprietary formulation combines ingredients that boost physical stamina and mental clarity with the wellness effects of 20 mg hemp CBD, delivering a balanced experience that optimizes performance throughout the day. 160 mg of Green Coffee Caffeine ought to give you a natural boost of energy, while its antioxidant ginseng should help one’s improve brain function and combat inflammation. No THC. Now available in 12 packs of 16-ounce cans.

2020 HOLIDAY GIFT GUIDE: RAISE A GLASS TO THE HOLIDAYS WITH CBD

By BECKY GARRISON, Magnetic Magazine
December 7, 2020

Even though we’re isolated this holiday season, we can raise our spirits with CBD/cannabis infused beverages. These drinks give an uplifting buzz designed to help keep one’s spirits bright into the New Year.

Gorilla Hemp:

Those who like energy drinks should check out Gorilla Hemp. This carbonated beverage contains 20mg of Hemp CBD isolate, 160mg of green coffee caffeine, and a multitude of natural plant extracts including natural guarana extract, ginseng, and ginkgo biloba.

Raj Beri Interview

The Native Influence
November 23, 2020

Raj Beri is a serial entrepreneur who has founded, scaled and exited dozens of companies in a multitude of industries. As the Founder and CEO of Elegance Brands, Inc., Beri now focuses on the beverage industry.

Previously, Beri launched and scaled numerous lifestyle-focused brands in the alcohol and functional beverage markets, scaling distribution globally with Coca-Cola Amatil (Australia), Southern Glazers Wine and Spirits (United States), and several large export markets. In his 12+ year beverage career, Raj Beri has led the scale and exit strategies for his brands, which were acquired by Brown-Forman Australia and Coca-Cola Amatil. As the Founder and CEO of Elegance Brands, Beri currently leads their sophisticated sales, marketing, and distribution team in the U.S. Elegance Brands is a U.S.-based public beverage company with over 10,000 shareholders and operating facilities in both Australia and the United States.

Raj Beri of Elegance Brands: 5 Things I Wish Someone Told Me Before I Became A CEO

By Candice Georgiadis, Authority Magazine
November 22, 2020

"Focus on the journey, not the destination — I’ve said this a few times and that’s because I’ve learned it the hard way: success really is a journey. A lot of young entrepreneurs focus on the profits early on, instead focus on the journey and what you’re about to create."

As part of my series about the leadership lessons of accomplished business leaders, I had the pleasure of interviewing Raj Beri, founder and CEO of Elegance Brands Inc.

Raj Beri is a serial entrepreneur having founded, scaled, and exited dozens of companies in a multitude of industries before focusing on the beverage industry as a founder and CEO over the last 12 years.

Elegance Brands’ Bittertales Aromatic Bitters Awarded Platinum Medal & Best in Show at L.A. Spirits Awards

Spirited Magazine, Los Angeles
November 20, 2020

Elegance Brands, Inc., a global beverage company with a focus on innovation, today announced their trailblazing creation, BITTERTALES Aromatic Bitters, was awarded the Platinum Medal for “Best Bitters” & Best in Show at the first-ever L.A. Spirits Awards.

BITTERTALES delivers a modern take on a classic cocktail staple, combining exceptional quality and unmatched value for a unique offering unlike any other bitters brand. A proprietary mix of 20 herbs and spices is seasonally sourced for optimal freshness, and hand crafted in small batches at a family-owned distillery.

Best Holiday Gifts for Booze Lovers

AskMen
November 16, 2020

Grapes and wine go hand in hand, but grapes and vodka? Straight from Down Under, Elegance Vodka is distilled from Chardonnay grapes and distilled a whopping 11 times in order to achieve its smooth flavor. And umm... have you seen the bottle? Made from lead-free crystal into a diamond shape, any person you gift it to will be thrilled to add it to their liquor cart.

Elegance Brands Unveils Gorilla Hemp CBD Energy Drink

By Elaine Watson, FoodNavigator-USA
November 13, 2020

Elegance Brands - founded by beverage industry veteran Raj Beri - has launched its first product offering in the US: Gorilla Hemp CBD Energy Drink, which will be followed by SWAY Energy + Immunity, a new zero-sugar energy drink "positioned to appeal to health and wellness conscious consumers."

This CBD Energy Drink Is A Total Game Changer

By Maddie Hiatt, Spoon University
November 13, 2020

If 2020 has taught us anything, it’s that there’s always room for a little extra CBD in the day. If you’re like me you’ve tried all the things, everything from gummies to seltzers. But now, Gorilla Hemp is here to add some CBD to your morning (or afternoon) routine. This energy drink is the first of its kind to combine ingredients to boost physical stamina and mental clarity with 20mg of Hemp CBD to deliver a balanced experience that optimizes performance throughout the day. Not to mention the delicious, juicy grape flavor that will keep you sipping all day long.

Immune-Boosting Energy Drinks

By Laura McQuarrie, Trend Hunter
November 9, 2020

Elegance Brands' Sway Energy + Immunity is a new zero-sugar energy drink that shares 160 milligrams of caffeine from green tea, plus 100% of the daily value of five vitamins. The beverages are available in varieties like Lemon Lime, Passion Fruit and Watermelon, plus other fun and fruity flavors that are packaged in boldly colored cans.

Elegance Brands Announces New Product Launches, Strategic Partnerships, and DTC Spirits Platform

BevNET, Los Angeles
October 27, 2020

Elegance Brands Inc., a global beverage company with a focus on innovation, has announced several exciting developments as it builds out new brands and products. Despite a challenging macro environment, Elegance has unveiled several new brands, entered various strategic partnerships, and developed a DTC (direct-to-consumer) platform for the Australian market. In the year ahead, Elegance expects these developments to lead to rapid revenue growth fueled by market and channel expansion.

Gorilla Hemp Energy Drink

By Kyle Swartz, Beverage Dynamics
October 21, 2020

Elegance Brands recently entered the U.S. market via their first exclusive distribution deal with KC distributing in Texas for Gorilla Hemp, a nonalcoholic, CBD-based energy drink.

According to the company, this energy drink “combines ingredients that boost physical stamina and mental clarity with the wellness effects of 20mg Hemp CBD, delivering a balanced experience that optimizes performance throughout the day.”

Founder, CEO & Chairman, Raj Beri discusses Elegance Brands updates

Palm Beach Venture
October 16, 2020

An interview with William Mikula, Analyst at Palm Beach Venture, and Raj Beri, Founder, CEO & Chairman at Elegance Brands, highlighting recent updates with the company and brand portfolio growth.

Elegance Brands fuels growth with new brand launches, new strategic partnerships, and a revolutionary direct-to-consumer spirits platform.

PRNewswire, Los Angeles
August 31, 2020

Elegance Brands, Inc. (Elegance), a global beverage company with a focus on innovation, has announced several exciting developments as it builds out new brands and products. Despite a challenging macro environment, Elegance has unveiled several new brands, entered into various strategic partnerships, as well as developed a DTC (direct-to-consumer) platform for the Australian market. Elegance expects these developments to lead to rapid revenue growth fueled by market and channel expansion in the year ahead.

Elegance Brands Inc. Announces A Closing Date Extension For Regulation A+ Offering Due To High Demand From Existing Investors

PRNewswire, Los Angeles
February 7, 2020

Elegance Brands Inc. (Elegance), a global beverage company that specializes in product innovation, has announced an extension to its closing date for its current Reg A+ offering following the overwhelming demand from existing investors to purchase additional shares. The financing will now be closing on February 28, 2020. Elegance will stop accepting subscriptions on February 28th and will close on all funded subscriptions on this day.

Elegance Brands Inc. Announces Closing Date For Regulation A+ Offering As They Approach Their Capital Raise Goal Of $27M

PRNewswire, Los Angeles
January 8, 2020

Elegance Brands Inc. (Elegance), a global beverage company that specializes in product innovation, has announced a closing date for its current Reg A+ offering following the overwhelming success of its capital raise to date. The financing will be closing on January 31st, 2020. Elegance will stop accepting subscriptions on Friday January 31st, 2020 and will close on all funded subscriptions on this day.

Elegance Brands Inc. Announces Strategic Additions To The Board Of Directors And Advisors, Including Award-Winning Media Host Larry King

PRNewswire, Los Angeles
October 22, 2019

Elegance Brands Inc. (Elegance), a global beverage company that specializes in product innovation, has announced strategic additions to the Board of Directors and Advisors ahead of the US market launch of its flagship brands, Elegance Vodka and Gorilla Hemp CBD Energy Drink.