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About Elegance Brands

A global beverage company that develops, markets, and distributes premium products with a focus on innovation.
The company currently has assets and brands in two verticals: (1) Non-alcoholic beverages, and (2) Alcoholic beverages.

Our Vision

Our vision is to innovate, lead, and succeed in the development of our company, its brands and our people, whilst producing exceptional financial rewards for our partners and investors; hence becoming a premier beverage company committed to excellence.


We are led by a team of experienced beverage industry veterans that are passionate about innovation.


Founder, CEO & Chairman
Raj is an innovator in the beverage industry with a track record of success and a history of introducing new alcohol and beverage products into new global markets. He has created, scaled and sold a number of brands in the alcohol and beverage industry.


Chief Technology Officer & Director
Sahil has completed a master’s degree in Pharmacy and is also undertaking a Ph.D. in Pharmacology. He has played a leading role in the development of Elegance Brands’ formulations and manufacturing systems IP.


Chief Financial Officer
Datesh brings over 15 years of extensive finance and operational experience scaling companies through working in private equity & venture capital in highly complex industries. Most recently Datesh served as CFO for one of the largest family offices dedicated to the Cannabis & Hemp industry, as well as CFO/COO for California’s largest Pet Cannabis company. Datesh has also previously served as a Portfolio Manager in a $1.5 Billion private equity fund where he oversaw a portfolio of 18 companies.


Chief Commercial Officer
Sam has 22 years of experience in sales and distribution with market-leading brands, including at Gallo Wine Co., Boston Beer Co., Red Bull North America and Bang Energy. Most recently, Sam was the Vice President of Sales for CLEAN Cause, responsible for the strategy and implementation of all sales and distribution activities.

We are located at

Company HQ
9100 Wilshire Blvd., Ste 362W
Beverly Hills, CA 90212