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About Elegance Brands

A global beverage company that develops, markets, and distributes premium products with a focus on innovation.
The company currently has assets and brands in two verticals: (1) Non-alcoholic beverages, and (2) Alcoholic beverages.

Our Vision

Our vision is to innovate, lead, and succeed in the development of our company, its brands and our people, whilst producing exceptional financial rewards for our partners and investors; hence becoming a premier beverage company committed to excellence.

Leadership

We are led by a team of experienced beverage industry veterans that are passionate about innovation.

Board of Directors

RAJ BERI

Founder, CEO & Chairman
Raj is an innovator in the beverage industry with a track record of success and a history of introducing new alcohol and beverage products into new global markets. He has created, scaled and sold a number of brands in the alcohol and beverage industry.
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SAHIL BERI

Chief Technology Officer
Sahil has completed a master’s degree in Pharmacy and is also undertaking a Ph.D. in Pharmacology. He has played a leading role in the development of Elegance Brands’ formulations and manufacturing systems IP.
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RAM VENKAT

Chief Financial Officer
Prior to joining Elegance, Ram was a Partner at Modeh Capital Partners, an Australian advisory group providing advisory services across the capital markets. During his career, Mr. Venkat has worked at several global bulge-bracket investment banks including Citi Global Markets, BMO Capital Markets and Goldman Sachs.
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Team

ALLISON LUVERA

Chief Marketing Officer
Allison is a global marketing expert with 13+ years experience at the world’s most iconic global brands, including Vogue, Instyle, Town & Country, and Pernod Ricard USA. Most recently she was Head of Marketing of leading California cannabis brand, Kurvana.
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CHRIS ALFIERI

Chief Revenue Officer
Chris has 30+ years of leadership experience in sales strategy and distribution. Chris held Senior Management positions at Red Bull, Bang Energy, Matador Distributing, and Buckeye Distributing.
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ANDY LAROCCA

VP of Distribution Strategy
Andy has 25+ years of experience in beverage supplier and distributor sales, execution and distribution strategy. Andy has held key accounts, management and special project positions at Red Bull North America, Bang Energy, Better Brands of Atlanta & General Wholesale Beer Company.
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AMY JOWELL

Director of Key Accounts
Amy has over 10 years of experience in the CPG world holding positions with both retailer and manufacturer global leaders. Prior to joining Elegance Brands, Amy was on the National Account team at Red Bull and spent half a decade in various roles at 7-Eleven. Amy hails from Texas and is a Texas Tech Red Raider.
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AMY MAROS

VP of Operations
Amy has over 15 years in the Beverage Industry including roles in Manufacturing, Warehouse, Distribution, Transportation, Mid/Long Term Planning, and Innovation. She has extensive experience building Supply Chains from the ground up, creating strong teams and robust processes, and using metrics and real data in order to drive the business forward. Amy is originally from Maryland and attended University of MD.
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MEGAN MARCINKO

Director of Marketing
Megan is a sales and marketing professional with 12+ years experience in the wine and spirits industry. Prior to joining Elegance Brands, Megan held sales and marketing positions at William Grant & Sons, Momentum Worldwide, Southern Glazers Wine and Spirits, and Kroger.
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MAX TAVE

Director of Business Intelligence and E-Commerce
Max has 8+ years in the CPG space. Max was a Venture Capitalist in NY where he invested in series seed and series A companies. Prior to Elegance, Max worked in the cannabis space investing and mentoring CBD startups. Max has a BS from Cornell University.
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We are located at

Company HQ
9100 Wilshire Blvd., Ste 362W
Beverly Hills, CA 90212